First and foremost, you need to indicate which articles you want to be available for reading on your website. You do this by posting the article. You can post an article to your Scribit Library and to specific widgets, which tells Scribit to syndicate that article into your website. When someone clicks on a link to that article or clicks the article from within a widget, Scribit dynamically syndicates the full article content (including photos) into the syndication template you've setup on your website. They are reading 3rd party content directly on your site. You control everything that appears around the article on your site, allowing you to drive visitors to the parts of your website that are most valuable to you!
See related articles on Posting to Widgets and Sharing to Social Channels for more details.